Market and Product Positioning

Currently, companies are facing very competitive market on the same type of products. There are many products with the same quality. Therefore, every companies try to create unique position to differentiate their products from other competitors.

Research design

Research method:

Both quantitative and qualitative research will be used to analyze the data and gather information from target customers.

Data collection method:

Quantitative method will be by face-to-face interview, telephone interview, and online survey; while, qualitative method will be an in-depth interview, focus groups and discussion groups. These research techniques will be selected depending on research objectives

Benefits:

· Products has unique and better brand image over their competitors

· Increase sales and create product’s reputation in the market

· Expand customers’ base

· Increase profit