The information obtained after customer behavior analysis is performed allows businesses to gain insight into how their potential customers interact with their websites, what is working on their sites, and what is not. Customer-focused marketing is therefore essential as part of the activities performed to ensure the success of a website and this will be discussed in short.
Customer Behavior Analysis
- Collecting data service include: Creating questionnaire, Development of data collection system and providing Communication channels service to reach the target group such as Email, SMS, Call Center, Search Engine Marketing (Google), Social Media Marketing (Facebook, Intragram) and Social Listening
- Data Analytic and report service will be done by Data Mining Techniques and describes the behavior of customers will lead to generate marketing campaign which meet direct target group and consistent with the business needs.