Market and Product Positioning
Currently, companies
are facing very competitive market on the same type of products. There are many
products with the same quality. Therefore, every companies try to create unique
position to differentiate their products from other competitors.
Research
design
Research
method:
Both quantitative and qualitative research will be
used to analyze the data and gather information from target customers.
Data
collection method:
Quantitative method will be by face-to-face
interview, telephone interview, and online survey; while, qualitative method
will be an in-depth interview, focus groups and discussion groups. These
research techniques will be selected depending on research objectives
Benefits:
· Products
has unique and better brand image over their competitors
· Increase
sales and create product’s reputation in the market
· Expand
customers’ base
· Increase
profit
Contact AR Research
More Info
